Introduction

Welcome to Palm Beach Couples ("we," "our," or "us"). We are committed to protecting your privacy and maintaining the confidentiality and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or utilize our therapy and counseling services.

We understand the sensitive nature of seeking therapy and counseling services, and we take our responsibility to protect your information seriously. This Privacy Policy has been designed to comply with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) for protected health information.

HIPAA Compliance Statement

As healthcare providers, we are legally required to comply with the Health Insurance Portability and Accountability Act (HIPAA). HIPAA establishes national standards to protect individuals' medical records and other personal health information. We maintain physical, electronic, and procedural safeguards that comply with HIPAA regulations to guard your protected health information (PHI).

As required by HIPAA, we will:

• Ensure the confidentiality, integrity, and availability of all electronic protected health information (ePHI) we create, receive, maintain, or transmit
• Protect against any reasonably anticipated threats or hazards to the security or integrity of your ePHI
• Protect against any reasonably anticipated uses or disclosures of your ePHI that are not permitted by the Privacy Rule
• Ensure compliance with HIPAA Security Rule by our workforce

Information We Collect

Personal Identifiable Information (PII)

We may collect personal identifiable information (PII) that can be used to identify you as an individual. This may include:

• Name, address, email address, and telephone number
• Date of birth
• Credit card or payment information (for billing purposes only)
• Insurance information
• Emergency contact information

Protected Health Information (PHI)

As a healthcare provider, we collect protected health information (PHI) as defined by HIPAA, which may include:

• Medical histories, mental health conditions, or diagnoses
• Treatment plans and progress notes
• Information shared during therapy or counseling sessions
• Appointment scheduling information
• Billing records related to healthcare services

Website Usage Information

When you visit our website, we may automatically collect certain information about your device and usage of our website, including:

• IP address, browser type, operating system
• Pages visited, time spent on pages, click-through data
• Referral sources and exit pages
• Device information (such as device type and mobile device identifiers)

How We Use Your Information

We use the collected information for various purposes, including:

• To provide and maintain our mental health services
• To communicate with you about appointments, billing, and services
• To improve our website, services, and customer experience
• To process payments and maintain billing records
• To comply with legal and regulatory requirements
• For internal quality assurance and supervision
• For insurance billing and verification purposes (with your consent)

Disclosure of Your Information

We may disclose your personal information in the following situations:

With Your Consent

We will obtain your explicit consent before sharing your PHI for purposes outside of treatment, payment, or healthcare operations, except as required by law.

For Treatment, Payment, or Healthcare Operations

We may share your information with other healthcare providers involved in your care, with insurance companies for billing purposes, or for our internal healthcare operations as permitted by HIPAA.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

To Prevent Harm

We may disclose your information when necessary to prevent a serious threat to your health or safety or the health or safety of others, consistent with applicable law and ethical standards of our profession.

Data Security

We implement appropriate technical and organizational security measures to protect the security of your personal information and PHI. These measures include:

• Encryption of electronic PHI both in transit and at rest
• Secure, HIPAA-compliant electronic health record systems
• Regular security assessments and audits
• Staff training on privacy and security practices
• Physical safeguards for paper records
• Access controls to limit who can view your information

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Palm Beach Couples
[Street Address]
Palm Beach, FL [Zip Code]
Phone: [Phone Number]
Email: [Email Address]

Your Rights Regarding Your Information

Under HIPAA and other applicable laws, you have certain rights regarding your personal information and PHI, including:

• Right to Access: You have the right to inspect and obtain a copy of your PHI maintained in our records.
• Right to Amend: You have the right to request that we amend inaccurate or incomplete information in your records.
• Right to an Accounting of Disclosures: You have the right to request an accounting of certain disclosures of your PHI.
• Right to Request Restrictions: You have the right to request restrictions on certain uses and disclosures of your information.
• Right to Request Confidential Communications: You have the right to request that we communicate with you about medical matters in a particular way or at a particular location.
• Right to a Paper Copy of This Notice: You have the right to receive a paper copy of this Privacy Policy upon request.

To exercise any of these rights, please contact us using the information provided at the end of this Privacy Policy.

Google Advertising

We use Google Ads as part of our marketing efforts. Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. We abide by these principles and ensure our advertising and marketing practices comply with Google's policies for healthcare and medical-related content.

We implement the following measures:

• We do not use remarketing services to advertise on third-party websites to previous visitors to our site based on their past visits that included PHI
• We ensure that our ad content complies with Google's policies regarding healthcare and medical-related content
• We do not use Google Ads for personalized advertising based on sensitive categories, including health conditions

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Complaints

If you believe that your privacy rights have been violated, you may file a complaint with us or with the Secretary of the Department of Health and Human Services. To file a complaint with us, contact our Privacy Officer at the address provided above. All complaints must be submitted in writing. You will not be penalized for filing a complaint.